Blog

What we learn, shared with you.

Practical advice for trades and shops: be found, be understood, be chosen. Drawn from our work, with their sources, and no promise we could not keep.

Generated illustration: the quays of a wide river at sunset, ochre and pink facades along the water.

Your Google profile comes before your site.

On Google, your Business Profile shows your name, hours, photos and reviews, sometimes even before your site. Five points to check tonight, on your phone.16 October 20262 min read

All articles

NewGenesis screen reading “Marquez les esprits.” on a metro platform, a blurred train behind.

Being read by AI, with no promise.

Some customers now ask an AI assistant rather than a search engine. What we actually know about how these tools read a website, and what nobody can guarantee.16 October 20262 min read

The Terra Clean website on a screen, on a wooden desk facing a large window at dusk.

Essentiel or Signature: which one to choose?

Two website offers, with a deliberately clear gap between them. Three questions to know which one fits your business today.16 October 20262 min read

Before your site, prepare eight things.

A showcase site can be live in one week, as long as its material is ready. Here is our list, the one we hand over before we start, then what we do each day.16 October 20262 min read

Staged scene: the Art et Carrelage site on a tablet resting on tiles, “Carreleur à Chessy, autour de Lyon.”

Art et Carrelage: a site rebuilt from scratch.

A tiler in Chessy, a 2018 WordPress site illustrated with stock photos. What we changed, and what we measured.16 October 20262 min read

Staged scene: three screens above a counter show the menu boards of Le Tacos de Lozanne.

Le Tacos de Lozanne: the menu first.

A restaurant does not need a complicated website. It needs one that makes people want to come. How we built the Le Tacos de Lozanne site around its menu.16 October 20261 min read

Staged scene: the Le Tacos de Lozanne site on a tablet, its name, “Commander” button and phone number visible at a glance.

Three seconds to be understood.

Before judging a design, we open the site on a phone and count to three. Here are the three questions a home page must answer.15 October 20262 min read

Your colours, we read them.

We do not choose a craftsman’s colours. We find them on the shop front, the materials and the logo, then we check they can be read on a phone.15 October 20262 min read

Make a lasting impression.

Pick your offer, or let us talk for fifteen minutes, free.